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Launch in 5 by Will Russell

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This is a step by step guide on how to approach launching a new business with the help of a structured process. It includes carrying out proper analysis of potential customer segments, what they want and what they are prepared to pay.

Russell encourages the reader to take the risk out of risk-taking and his Five Step High-Profit Launch System does just that - provided you carry out all steps!!!

There is quite a lot of work required to complete the five steps, and it is not a fast process that you'll be able to do in a few weeks - expect it to take 6-12 months, depending on your own skills (and time!) and access to money and external resources. 

Russell generously shares his extensive knowledge of customer and market behaviours, potential pitfalls, and he is a great "coach" to have one the journey setting up a new business, or launching a new product/service for an established business.

This is one of very few books where I wished I had a printed copy, with wide margins to be able to add my own notes including reminders and ideas as I was reading through it! Perhaps there should be a workbook available to buy!


This book was launched last week (16 March) so you can get hold of your copy NOW - including on Amazon PRIME for next day shipping.  ## Click to order your copy ##


#Launchin5 #NetGalley.

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